Connecting people and technology — through feeling, space, and anything between.
I design systems that merge PHYSICAL and DIGITAL experience — aligning user emotion with strategic business impact. From AI and AR to INTERACTION and ARCHITECTURE, I design with strategy and scale.
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I’m an award-winning multidisciplinary product leader with 10+ years across
AI, AR, UX, and architecture. I design systems that enable meaningful experiences — across physical & digital.
With a double master’s degree in Innovation Design Engineering from Royal Collage of Art (MA) and Imperial College London (MSc), and strategy experience from McKinsey, I turn ambiguity into vision, empathy into user-center innovation, and moonshot ideas into scalable business impact.
WHY
Are we focusing on the right issue? Does it matter for the users? is it helping the world?
HOW
What are the clear success measures?
WHAT IF
Expanding the future possibilities for preferable, to be provocative and innovative
Selected
Works
FULU
AR Haptic Interface
Founder / Lead Design Engineer
AR
Prototyping
Interaction_Design
StartUp
Studio Tada
A fingernail-sized wearable redefines remote touch. An award-winning solo project blending tech, design, and emotion.
01
Issue
02
RESOLUTION
Solo R&D. Developed concept-to-functional prototype in 4 months. Integrated Arduino, Unity, UX research, and hardware design. The prototype achieved a fingernail size and a Bluetooth connection with smartphones.
03
IMPACT
• 600+ visitors, 60+ sign-ups at Dutch Design Week
• Featured in ACM Interactions, Dezeen
• Quote from visitors: “I want to buy this today.”
AI APP
Product Manager
AI
UX_Strategy
LEADERSHIP
CXO_Collaboration
McKinsey
AI-enabled sales optimization tool for a Fortune 500 company, unlocking $100M+ in sales growth across 4 countries.
01
Issue
Sales teams were overwhelmed managing complex, omnichannel engagement under intense time pressure. Despite rich data, they lacked digital tools to turn insights into action.
02
RESOLUTION
As Product Manager, I led UX strategy and product roadmap for an AI app, analyzing 200+ variables to prioritize high-impact features. I ran workshops in 4 countries to align AI scientists, business leaders, and users, and worked with C-suites to define KPIs.
03
IMPACT
• Launched MVP in 4 countries within 9 months
• Drove $100M+ in sales growth
• Earned client praise: “Significantly improved our sales workflow.”
• Created a “Product Owner Playbook” to build internal capability
Social Impact
Lead DesignER / Strategy Consultant
Social_Impact
User_Research
Illustration
McKinsey
Co-led research and digital prototyping to engage a rare user group (0.005%) and improve Japan’s Foster Parent System.
01
Issue
Japan’s foster care system suffers from extremely low participation—just 20,000 foster households (0.005%) despite 4.5 million people understanding the concept. Empathy-led research was needed to uncover barriers and reimagine outreach.
02
RESOLUTION
Co-led design research to understand this rare user group and uncovered the journey gaps. Created actionable persona archetypes and designed digital engagement tools — illustrated manga and a quiz — to boost empathy and emotional connection.
03
IMPACT
• Identified key journey gaps and created targeted interventions
• Published a McKinsey Insight White Paper; praised as a “breakthrough in reaching rare profiles”
• Digital tool reached 113k people; triggered 42 intent-driven actions — a high signal rate in a historically inactive segment
What drives me —
playfulness and curiosity —
It’s how I learn, connect,
and create
