An award-winning multidisciplinary Product leader and Designer with 10+ years across AI, AR, UX, and architecture. I design systems with experiences — across physical & digital. Holds a double master’s degree in Innovation Design Engineering from Royal Collage of Art (MA) and Imperial College London (MSc), and strategy experience from McKinsey, I turn ambiguity into vision, empathy into user-centered innovation, and moonshot ideas into scalable business impact.
Works
FULU
AR Haptic Interface
Founder / Lead Design Engineer
AR
Prototyping
Interaction_Design
StartUp
Studio Tada
01
Issue
02
RESOLUTION
Solo R&D. Developed concept-to-functional prototype in 4 months. Integrated Arduino, Unity, UX research, and hardware design. The prototype achieved a fingernail size and a Bluetooth connection with smartphones.
03
IMPACT
• 600+ visitors, 60+ sign-ups at Dutch Design Week
• Featured in ACM Interactions, Dezeen Awards, and AXIS Magazine
• Quote from visitors: “I want to buy this today.”
AI APP
Product Manager / Ux LEAD
AI
UX_Strategy
LEADERSHIP
CXO_Collab
McKinsey
01
Issue
Sales teams were overwhelmed by managing complex, omnichannel engagements under intense time pressure. Despite rich data, they lacked digital tools to turn insights into action.
02
RESOLUTION
As a Product Manager, I led UX strategy and product roadmap for an AI app, analyzing 200+ variables to prioritize high-impact features. I ran workshops in 4 countries to align cross-functional teams - users, AI scientists, and business - and worked with C-suites to define KPIs. Created an App UI wireframe prototype to align with the workshops visually.
03
IMPACT
• Launched MVP in 4 countries within 9 months
• Drove $100M+ in sales growth
• Earned client praise: “Significantly improved our sales workflow.”
• Created a “Product Owner Playbook” to build internal capability
• Shipped UI that scalable in 4 countries while implimenting users top needs
Social Impact
Lead DesignER / Strategy Consultant
Social_Impact
User_Research
Illustration
McKinsey
01
Issue
Japan’s Foster Care System suffers from extremely low participation—just 20,000 foster households (0.005%) despite 4.5 million people understanding the concept. Empathy-led research was needed to uncover barriers and reimagine outreach.
02
RESOLUTION
Co-led design research to understand this rare user group and uncovered the journey gaps. Created actionable persona archetypes and designed digital engagement tools — illustrated manga and a quiz — to boost empathy and emotional connection.
03
IMPACT
• Identified key journey gaps and created targeted interventions
• Published a McKinsey Insight White Paper; praised as a “breakthrough in reaching rare profiles” by the policy makers
• Digital tool had 113K impressions in 1 month; triggered 42 intent-driven actions — a high signal rate in a historically inactive segment
